Marketing & communications resume examples

Marketing resumes are judged on channel fluency and on numbers, in that order. A marketing manager reading your resume wants to know which channels you have actually run, with what budget, and what moved. Name the channels in the same words the field uses: paid search, paid social, SEO, email, lifecycle, content, events, partnerships, PR. Then attach the metric each one lives on. Paid channels report cost per acquisition and return on ad spend. Email reports open rate, click rate and revenue per send. SEO reports organic sessions and rankings for named terms. Communications reports placements, reach and message pull-through.

The most convincing bullets follow one shape: the campaign, the channel, the budget, the result. Launched a paid social campaign for a product line, managed a monthly budget, and cut cost per lead by a stated share against the previous quarter. Write the budget and the audience size, because they tell the reader the scale you have operated at, and scale is what separates a coordinator from a manager on paper.

Tools carry weight in screening. HubSpot, Marketo, Salesforce, Google Analytics, Google Ads, Meta Ads Manager, Semrush or Ahrefs, Mailchimp or Klaviyo, Hootsuite or Sprout Social, a content management system, a customer data platform. List the ones you have run yourself, and place each one next to the channel and the result it drove. For communications roles, name the media relationships and the crisis or launch work in terms of outlets, placements and timelines.

Include a link to a portfolio or writing samples in the header when the role involves content, brand or PR, and name one piece in the summary. Keep the summary to two lines stating your specialty and the sectors you have marketed in. A general marketer who claims every channel reads as a junior one. A marketer who names two channels, two tools and two results reads as someone who has done the work.